Thing 11 -- Delicious

Onto another thing which, like so many other things, has led me on to so many other things that I could easily fiddle my day away at the keyboard and accomplish not one single thing on my list of many things to do on this absurdly cold Friday.

Okay, is anyone else out there COMPLETELY SICK OF WINTER YET? It is March 6, and this morning IT WAS 18 DEGREES BELOW ZERO... STANDING TEMPERATURE.

Sorry. Please forgive the shrieking. I'm just do damn sick of winter I can hardly focus on anything else. At the library we put up tropical decorations to try to take our minds off of the weather. Patrons get a laugh out of it, in between grumbles. We did this a couple of weeks ago, thinking it would be warmer by now. Now, we're cold and starting to get weary of the hula-skirt look. These things shouldn't happen.

So, anyway, back to Delicious. I like the idea of it, and am eager to spend more time getting comfortable with it. There have been many times that I've been either at home or work and wanted to get to a page that I had bookmarked on my computer at the other place. Delicious can help with that.

While putzing around Delicous I found a blog called "Groundswell: Winning in a World Transformed by Social Technologies," by Charlene Li and Jeff Bernoff. Their post for the day is called, "The Future of Social Networks: Social Networks will be like air." In other words, ubiquitous, and if we find ourselves without them for any amount of time we'll start gasping and feeling freakishly anxious. (Okay, I'm paraphrasing.)

Although I haven't a clue who Charlene Li is or whether she is someone I ought to be paying attention to, it does seem like a noteworthy article on a few points. Li suggests that five to ten years from now, "[W]e will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to 'be social'."

Fortunately, Li does point out that the technology needs to be ubiquitous. Like phone service, Internet service must be available everywhere. However, when will Internet access be as easily affordable as a telephone? I've yet to find an article that addresses this. Yes, just about anyone can purchase a phone, thanks to Walmartization (don't get me started). How long will it take for that to be translated to the Internet?

This also makes me think of an article I read a couple of weeks ago from Multi Channel news. The article, "Cable 3.0 Is Aiming to Co-Opt Web 2.0," speaks to emerging cable technologies that will bring social networking to our television sets. In this future, "a 'My TV' personalized screen... [will] combine a list of someone's favorite movies and TV channels with recommendations on videos to watch from friends and Internet content-like video blogs."

And right below this article, another one titled "Advanced Ads on Tap," telling us that "Google wants to take the ad-targeting capability that powers Internet ads and marry it with the 'emotion' provided by television advertising." It's coming soon, as some companies are "already selling interactive overlay ads to let viewers request more information from a sponsor."

Oh brave new world...